Luxury Portfolio president, member marketing teams share insights
The world is getting smaller. Perhaps in no other industry has that become more apparent than residential real estate. Technology has enabled agents to better network for buyers and sellers not only in their own city, but across the country and even the world.
Luxury Portfolio International has been at the forefront of global property marketing since it launched online in 2005, and the Ebby Halliday Companies has been right there with them.
Recently, the brands had the chance to connect in person when Stephanie Anton, president of Luxury Portfolio International, paid a visit to the marketing departments for Ebby Halliday Realtors and Dave Perry-Miller Real Estate.
Randall Graham, vice president and director of marketing for the Ebby Halliday Companies, said this about the collaborative session.
“This informal – but informative – session offered the ideal opportunity for our team members to interact and learn from one of luxury real estate’s leading innovators. It also offered her the chance to tap into our extensive market knowledge and insights as experts in one of the hottest cities in the country.”
“Luxury Portfolio has spent years studying the habits and psyche of luxury buyers,” Anton said. “They have different expectations and, therefore, require a different approach. All our member companies have proven they excel at understanding and addressing this differentiation, and we are proud to have the Ebby Halliday Companies, including Dallas-based Ebby Halliday Realtors and Dave Perry-Miller Real Estate and Fort Worth-based Williams Trew, as members.”
Luxury Portfolio International is the luxury marketing division of Leading Real Estate Companies of the World whose membership consists of more than 565 independent real estate firms in over 70 countries. Listings receive unprecedented exposure to a global audience.
LuxuryPortfolio.com displays more $1-million-plus properties than any other luxury real estate organization and is truly a luxury network with 87 percent of listings priced at that level or above. Site traffic comes from 200-plus countries/territories per month.
For more information, visit the website voted one of the industry’s best by the Web Marketing Association, the mobile-friendly ebby.com.
PHOTO: President of Luxury Portfolio International Stephanie Anton